دور جودة الخدمات المصرفية في تحسين الميزة التنافسية للبنوك : دراسة حالة كناب بنك و كالة-ب-جيجل

الملخص EN

This study aimed to understand the role of the quality of the banking services provided by the National Savings and Provident Bank in improving the competitive advantage, for that one; a 24-question research form was prepared and distributed to 12 employees of the Cnep - B-Jijel agency.

The following results: - The agency's banking services are distinguished by: - The bank's quality bank, seen by the bank's employees.

- The agency - B - Cnep Bank of Jijel obtained a competitive advantage seen by the employees of the bank.

The quality of banking services contributes to the achievement of the bank's competitive advantage.