الإستراتيجية الاتصالية كخيار إستراتيجي و عملي تنتهجه المؤسسات : آلياته و خطواته

الملخص EN

The communication strategy is considered as a dynamic, practical, and clearly defined option that has become resorted by the service organization, which is based on achieving its mission and goals in the light of its available capabilities in an effective manner in order to deal with the elements of the complex internal and external environment.

Therefore, we aim through this article to HighlightThe important mechanism through which various institutions achieve their policy, which is the communication strategy, and clarify their types, as well as their principles and stages incarnation them and their prospects, with a sample presentation of a communication plan for proximity sports complex in the state of Tissemsilt One of the most prominent findings is that the communication strategy reflects the policy of the institution and the choice of one of the types depends on the nature of the organization.

The communication strategy is translated through a communication plan.