الرعاية الرياضية ودورها في تحسين صورة المؤسسة : مع الإشارة إلى حالة الجزائر

الملخص EN

Many companies rely on sponsorship as a means of non-media marketing communication, which can help to improve the corporate image and the image of its products in the target market, and sports sponsoring is the form of sponsorship.

more recognized and used, because of the great development of sport, with its social, economic and recreational dimensions.

This research aims to demonstrate the great contribution that sports sponsorship can offer in the area of improving and supporting the perceived corporate image of its clients, and changing their attitudes toward its products, as well as overview of the reality of sports sponsorship in Algeria and the prospects for its development.