تسويق الموارد البشرية كأحد المداخل الحديثة لتحقيق الميزة التنافسية لمنظمات الأعمال : البنك العربي بالأردن أنموذجا

الملخص EN

This study aims to refer the importance of the approach towards marketing human resources as one of the modern approaches to achieving competitive advantage in business organizations.

After studying the theoretical literature of the subject, the Arab bank selected in Jordan as field model.The study concluded that the application of human resources marketing procedures leads business organizations to excellence in a competitive environment.

The Arab bank in jordan has achieved excellen banking sector by fellowing a specific method to select highly qualified human resources.

And through tim’s motivation and support for its employees to earn their loyalty and maintain them, and also by empowering its employess and providing train according to its needs.