أهمية التسويق الأخضر بالنسبة للمؤسسات الاقتصادية : دراسة حالة عينة من المؤسسات

الملخص EN

With the global trend toward a green economy and the principles of sustainable development, Green marketing has emerged as an important response to environmental concern and has become international and global in nature.

The purpose of this study is to highlight the relationship between green marketing dimensions (Waste treatment, product formation, price-cost relationship, environmental orientation) and marketing performance of economic institutions.

To achieve the objectives of the study, a resolution was designed and distributed to a sample of (14) enterprises of Maghnia city.

The study found that there is a correlation between the dimensions of green marketing and the marketing performance of economic institutions.

The study also recommended that green marketing should be considered as part of the enterprise culture in order to maintain a clean environment as well as satisfy the needs of its customers.