التسويق عبر شبكات التواصل الاجتماعي و أثره على تحسين الصورة الذهنية للعلامة التجارية لمؤسسة موبيليس

الملخص EN

This research aims to clarify the importance of using social media marketing on improving the mental image of the brand in Mobilis Company, and to achieve the research objectives were distributed 397 questionnaires to users of these sites.

The study results reveal that there is an impact of using social media (awareness of social media characteristics, interaction with social media) on improving the mental image of the brand.

The research reached a number of recommendations aimed to increase the use of social media marketing to improve the mental image of the Mobilis brand.