التكامل المعرفي بين البلاغة و التداولية : "من بلاغة الصورة إلى بلاغة المتكلم"

الملخص EN

The purpose of this article is to clarify the stages of the development of rhetoric, influenced by Western logic or theories, as the extension of its borders, at the level of concepts and at the level of the field of knowledge.

first aesthetic, then method of persuasion, which made them acquire new mechanisms, especially in terms of pragmatism.

Rhetoric and pragmatism are involved in the study of the linguistic means, used by the speaker in the process of communication, and the factors of the conditions that influence the speaker's choice of certain tools rather than others, to express his intentions, such as the relationship between speech and context, and the impact of the relationship between the speaker and the addressee on the purposes of speech.

The relationship is based on a pragmatic functional principle, which is based on monitoring the characteristics of the language structures, in relation to the shrines of achievement on the one hand, and the communicative purposes for which it was developed on the other, for which the speaker seeks to clarify the intent of the speaker and reveal his purpose.