The communication of proximity and change management strategy

الملخص EN

The theories of information and communication sciences have developed considerably, This new studies examined the impact on the recipient and the public that was the main focus of most theoretical studies that attempted to understand the relationship between the media and the recipient.

Especially in the question of using Media and its impact.

sometimes The recipient is seen as a negative, Influenced by media Like doing a magic bullet.

and sometimes seen as positive recepient, able to choose what he sees, and believe what he wants.