التوعية المرورية من خلال التلفزيون العمومي الجزائري : دراسة استطلاعية على عينة من السائقين بالجزائر العاصمة

الملخص EN

This article is a field study aimed at identifying the importance that the Algerian driver gives to traffic awareness campaigns, as well as the impact of the information the Algerian driver receives on changing his misbehavior, given the alarming rise in traffic accidents in Algeria every year, but The first stage (campaign awareness) does not play its role and this is what is translated by not benefiting from the social marketing techniques from a study of the market and the public and designing campaigns that fit the nature of the target audience, from here our study monitors the extent to which these campaigns contribute to the evaluation of the behaviour of the drivers Vehicles in Algiers by relying on the survey methodology and using the Questionnaire tool on a sample of 240 vocabulary distributed in three different regions in the capital (Algeria East – Algeria West – Algeria Central).