دور التسويق الأخضر في تحسين صورة المؤسسات : دراسة ميدانية على عينة من المؤسسات الجزائرية الحاصلة على شهادة الآيزو 14001

الملخص EN

This research paper aims to highlight the role of the green marketing in improving the image of Algerian Enterprises that have ISO 14001 certification.

The Algerian Enterprises need differentiation in their markets, initiate Enterprises for improving the various dimensions of their desired image.

Desiring to know the role of the green marketing mix in improving the image of Enterprises, we adopted in our research a list of questionnaires addressed to officials at 21 Enterprises, so that we concluded in our study that there is a significant significance effect at the level of significance (α≤0.

05) of the green marketing mix on the image that you would like Enterprises deliver to their consumers.