The role of the vertical integration strategy in improving company performance : case study of Brandt company

الملخص EN

This study aims to highlight the role of vertical integration, in improving the performance of Brandt Company.

The questionnaire was used as a tool for collecting data and information from the study sample of.

The study concluded that the vertical integration, with its various types, has a significant role in improving the company performance.

The company depends primarily on the front vertical integration to improve its performance followed by the rear vertical integration in the second respect.