The effect of strategic orientations on the marketing performance : a case study on the industrial and commercial complex, Agrodiv, M'sila, Algeria

الملخص EN

This study aims to measure the effect of strategic orientations on the marketing performance of the AGRODIV Complex, through a survey of 50 senior managers using a set of statistical tools, especially Spss-V22 program to measure the degree of correlation between the variables of the study.

The study concluded that there is a meaningful relationship between the strategic orientations and the marketing performance in the Complex, but the degree of correlation was somewhat weak for several reasons mentioned in the conclusion.