القيمة المضافة للأداء الاستراتيجي عبر نموذج سلسلة قيمة تسويق المعرفة : دراسة وصفية تحليلية في شركة كرونجي للمشروبات الغازية

الملخص EN

The research aims mainly to statement the effect that the value chain of knowledge marketing can play in achieving added value for strategic performance.

Karwanchi Company has been chosen as a field of research, and this research was applied to a sample consisting of two parts, the first research sample included individuals working in the research organization it reached (41) individuals, and the second research sample from customers included the Karwanchi Company with (56) customers.

The questionnaire was adopted as a basic tool to collect data and information related to the research.

The forefront there is a significant effect of the value chain of knowledge marketing in achieving added value for strategic performance, then the research concluded with a set of recommendations related to the research variables.