The balanced scorecard's contribution to the company's performance

الملخص EN

This paper presents the Balanced Scorecard model, which designates a system for measuring and controlling performance.

Its goal is to achieve a balance between financial and non-financial indicators, unlike dashboards that are based on only financial information.

This article, which is descriptive and explanatory in nature, seeks to identify the factors that determine the practices of performance measurement systems by firms, and to note the possible application of the Balanced Scorecard model.

As such, the question we ask is what impact can the Balanced Scorecard have on performance in the company?