أثر الاتصالات التسويقية على ترقية الأداء التسويقي للمؤسسة : تأصيل نظري

الملخص EN

The purpose of this study is to determine the impact of marketing communication on the marketing performance of the organization, based on previous studies that have addressed this subject, we discussed to take advantage of the results achieved, as well as based on the basic concepts related to marketing communications and marketing performance.

The study found that marketing communications have a prominent role in improving the marketing performance of the organization, if the company focused on the use of marketing communications effectively, and the continuous measurement of marketing performance achieved by the elements of marketing communications is through the most important indicators of market share, profitability, consumer satisfaction.