أثر البحث و التطوير على جودة المنتجات الجديدة : دراسة حالة مركز البحث و التطوير بمجمع صيدال

الملخص EN

This study aimed to determine the facts and to test the impact of Research and Development (R&D) in order to access new high quality products; by dropping the field study on the Center Research and development compound of Saidal, We used the interview method with the tires, researchers and decision-makers of the center.

Through the analysis of the status of the center, we have come to the conclusion that we need to increase R & D costs, build bridges with research laboratories of pharmacy colleges, and intensify partnerships with the world's leading pharmaceutical laboratories, In order to increase its market share, gain high technological expertise, Access to a greater number of patents.

Key Words: research and development; new products; innovation; quality; the strategy.