دور الاتصال في تدعيم نشاط العلاقات العامة في القطاع السياحي: دراسة ميدانية: الديوان الوطني للسياحة

الملخص EN

The objective of this study is to know the general characteristics of communication and the impact of its dependence on the performance of the public relations commissioner.

for this purpose, we used a set of statistics to deal with the available data on a range of variables related to the performance of tourism services for public relations.

national tourism the most important findings of this study are that the study institutions have websites and provide electronic tourism services to varying degrees through promotion and marketing of services and the definition of this to gain time, effort and cost and get as many tourists as possible and vice versa.

the communication positively affects the efficiency and effectiveness of the institution in general and charged with public relations in particular, in addition to the increase in performance by increasing the profitability of the institution and improve the relationship with its customers