أثر جودة الخدمات المصرفية في تعزيز رضا الزبون : دراسة استطلاعية لآراء العاملين في مصرف الرافدين فرع قرطبة-الكوت

الملخص EN

The present research aims to know the level of impact of the quality of banking service (ki-card) provided by banks and the possibility of their application efficiently in banks and to satisfy customers, specifically in (Rafidain Bank/Cordoba-Kut Alaamal Square).

The current research dealt with the quality of banking service as an explanatory variable and five dimensions (physical "tangible", reliability, response, safety, empathy), and customer satisfaction as a responsive variable.

Data was collected by sources and references in addition to the questionnaire, which is considered as a basic tool for data collection was distributed to the research sample of (25) respondents then the data were analyzed through a number of ready-made statistical programs (SPSS Ver.

22) and the results of the research reached a number of conclusions were the most important: There is a statistically significant effect The bank management should work on periodical.