Marketing human resources

الملخص EN

The main purpose of this paper is to highlight the concept of Human resource marketing and the role that marketing could play in HR management, as well as presenting the elements of the marketing mix, as well as discussing their application in the workplace.

First the role of marketing in HR management is reviewed; then the marketing mix for HR is discussed.

We concluded that marketing is essential for human resource management in order to recruit competent employees, which may be source of competitive advantage and thus, achieving organizational goals.