How small medium enterprises (SMES)‎ create shared value (CSV)‎ : Lunicore enterprise model

الملخص EN

The purpose of this paper is to clarify the way shared value created in small and medium-sized enterprises (SMEs), we provide Lunicore company model to create shared value.

Based on the qualitative research, the authors analyze a single case study of Lunicore Student Consulting AB company.

We found that small and medium-sized enterprise Lunicore create a shared value for university students, society and business companies due to some element that characterize the small and medium-sized enterprise.

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This overview may help and give ideas to owners and managers of SMEs to rethink their overall business strategy.