دور الوظائف التسويقية لتجار جملة المنتجات الاستهلاكية في تعزيز و لاء تجار التجزئة

الملخص EN

This research aims to study the role of the marketing functions of wholesalers of consumer products as independent variables in enhancing the loyalty of retailers as an dependent variable.

The primary data of the study was collected through questionnaire which was distributed to random sample of (200) retailers in Jamaal Commercial Market which is located east of Baghdad.

The study showed that there is appositive coefficient correlation in various degrees between the variables and appositive effect of the independent variables in the variable adopted at different levels by using the Simple Linear Regression Coefficient and (F-Test).

The research recommended (The need to focus the efforts of wholesale stores to improve the performance of marketing functions in an integrated manner and follow the variables that affect the loyalty of retailers on an ongoing basis).