الهوية البصرية للمؤسسة و مقتضيات التعريف بالعلامة التجارية : دراسة حالة مؤسسة حمود بوعلام للمشروبات الغازية

الملخص EN

In this article, we will examine the interest of the Algerian economic institution in building an effective visual identity which is a strong substitute for the creation of a distinctive brand facing its competitors whose essence is excellence and uniqueness.

We have achieved the expected results of this scouting study, Boulem for drinks as a sample of our research in terms of its weight in the local and global marketing environment.

The most important results of the study that Hammoud Boualem Foundation was able to build an effective visual identity in the market competition.

It also managed to maintain through its visual identity stability and excellence, and to ensure the stability of all symbols and signals and elements of the problem where we could finally come out with a general result is that the institution of Boualem Hammoud reflected the ability of communication successful in achieving the internal harmony and external institution to communicate with the environment..