استراتيجيات تحقيق الميزة التنافسية بالجمعيات الأهلية : دراسة مطبقة على العاملين بالجمعيات الأهلية

الملخص EN

Then the increase of competition leads to achieve great success of the development program, thus the competitive advantage represents NGO's ability to define and apply strategies that make it in a better position in relation to other similar NGOs, The competitive advantage had achieved by NGO's officials, employees and all society, through the importance of NGO investing all capabilities, which contributes to provide types of support to achieve this, this investment can be achieved for improving each NGO's services or for providing unique service, distinguish service can be achieved by high quality and quick service to satisfy customers' needs, so the current study aimed to define strategies to achieve competitive advantage in NGOs, Thus this study belongs to descriptive studies and used a comprehensive social survey of employees and the application of the scale on (167) NGO's employees.

The study resulted in the importance of administrative officials to review clients' data to find out the most need services, and the importance of diversity in the development programs implemented by NGOs to increase customer satisfaction of each NGO's services.