التسويق الرقمي : كيفية تطبيق التحول الرقمي في مجال التسويق

الملخص EN

The world is witnessing a digital transformation in all areas and business sectors.

The impact of digital transformation on different departments in the structure of institutions has become one of the goals to be achieved in record time, but the question is how to do this in marketing.

Marketers face new challenges and opportunities in this digital age.

Digital marketing may be the use of electronic media by marketers to promote products or services in the market, where its main goal is to attract customers and allow them to interact with the brand through digital media.

Thus, this study aims at clarifying the challenge of keeping pace with the ever-increasing influence by understanding the recent changes in the world by the traditional shift to digital in marketing.

We have found that in the digital transformation race, enterprises first and foremost need to identify new digital products/services, new forms of marketing, new sales channels for customer interaction.