دور أبعاد التسويق الأخضر في خدمة الزبون : بحث استطلاعي لآراء عينه من العاملين في الشركة العامة للإسمنت نينوى

الملخص EN

The importance of this study appears as an attempt targets the answering about the following question, is there any clear conception for the researched organization management of the green marketing dimensions in General Cement Company.

And understanding the details concerning the green marketing dimensions and the extent of the environmental conscious for the researched organization management, and know the obstacles that limit the use of green marketing to researched organization management.

The researcher has formulated the research problem and studying its hypotheses on this basis and what is related to the choice of the research community, which was settled in the light of their exploratory study on the General Cement Company/ Nineveh, represented by workers in this company.

Then the researcher prepared the theoretical framework concerning the green marketing concept and its dimensions.

As for the field framework, the researchers began analyzing the data summarized from their study sample in the questionnaire form that was prepared in the light of the approved scientific contexts.