The effect of strategic orientation on the competitive advantage: case study: a sample of economic companies in "Biskra"

الملخص EN

The aim of this paper is to determine the impact of the dimensions of strategic orientation at the competitive advantage level.

a questionnaire was developed especially to achieve this objective, and distributed to 30 supervisor from 4 economic institutions in 'Biskra' representing the study sample.

the study concludes several results of which the most important was the adoption of strategic orientations (analysis, defensiveness, proactiveness and reactor).

the results showed that there is a positive relationship between those orientations and competitive advantages.

and the relationship between the proactive orientations and competitive advantages the strongest relationships.

the study recommended conducting similar studies applied in other firm's in Biskra environment, in addition to addressing the strategic orientations with other variables not covered in the current study.