تقييم فعالية استراتيجية الاتصال التسويقي في المؤسسات الاقتصادية الخدمية : دراسة ميدانية على عينة من عملاء مؤسسات الهاتف النقال في الجزائر

الملخص EN

The aim of this study was to evaluate the effectiveness of marketing communication strategy in the economic service companies, By measuring the effectiveness of each element of the traditional and modern marketing communication mix, To achieve the objectives of the study, a questionnaire was distributed to the mobile phone customers in Algeria.

were used Statistical Package for Social Sciences (SPSS22( to analyze the questionnaire data, The study found that there is a high contribution to sales promotion in the effectiveness of the marketing communication strategy, while recording the average role of the other communication elements in the effectiveness of marketing communication strategy in the companies studied.