أثر الابتكار الاعلاني على الارتباطات الذهنية للعلامة التجارية

الملخص EN

rct: This article is considered as a theoretical study dealing with the extent of the influence of advertising innovation on the mental associations of the consumer or customer about the brand, as it concluded the existence of this influence relationship and its money from a positive holder to increase or raise the value of the brand.

Key words: advertising innovation, brand mental affinities