بناء و تعزيز سمعة المنظمة : منظور تحليلي في ظل الأبعاد و المصادر التنظيمية

الملخص EN

Today's organizations strive to build and strengthen their reputation to serve their goals and allow them to develop and survive The success and excellence of the organization hinges on its reputation It is the responsibility of the organization, which has had to search for various dimensions and methods to build this reputation, This cannot be done without regulatory sources, That made it an area of concern for the organization's organizers This is because understanding the dimensions of the organization's reputation and the resources that contribute to its enhancement would enhance the organization's reputation.

We will try in this regard to build and strengthen the reputation of the organization in light of the organizational dimensions and sources according to recent organizational research