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Channels Coordination Game Model Based on Result Fairness Preference and Reciprocal Fairness Preference: A Behavior Game Forecasting and Analysis Method
المؤلفون المشاركون
Wang, Kaihong
Huang, Xiaoying
Ding, Chuan
المصدر
Journal of Applied Mathematics
العدد
المجلد 2014، العدد 2014 (31 ديسمبر/كانون الأول 2014)، ص ص. 1-11، 11ص.
الناشر
Hindawi Publishing Corporation
تاريخ النشر
2014-10-13
دولة النشر
مصر
عدد الصفحات
11
التخصصات الرئيسية
الملخص EN
In a distribution channel, channel members are not always self-interested, but altruistic in some conditions.
Based on this assumption, this paper adopts a behavior game method to analyzeand forecast channel members’ decision behavior based on result fairness preference and reciprocal fairness preference by embedding a fair preference theory in channel research of coordination.
The behavior game forecasts that a channel can achieve coordination if channel members consider behavior elements.
Using the behavior game theory model we established, we can prove that if retailers only consider the result fairnesspreference and they are not jealous of manufacturers’ benefit, manufacturers will be more friendly to retailers.
In such case, the total utility of the channel is higher compared with that of self-interest channel, and the utility of channel members is Pareto improved.
If both manufactures and retailers consider reciprocal fairness preference, the manufacturers will give a lower wholesale price to the retailers.
In return, the retailers will also reduce retail prices.
Therefore, the total utility of the channels will not be less than the total utility of the channel coordination, as long as the reciprocity wholesale prices meet certain conditions.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Ding, Chuan& Wang, Kaihong& Huang, Xiaoying. 2014. Channels Coordination Game Model Based on Result Fairness Preference and Reciprocal Fairness Preference: A Behavior Game Forecasting and Analysis Method. Journal of Applied Mathematics،Vol. 2014, no. 2014, pp.1-11.
https://search.emarefa.net/detail/BIM-1039657
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Ding, Chuan…[et al.]. Channels Coordination Game Model Based on Result Fairness Preference and Reciprocal Fairness Preference: A Behavior Game Forecasting and Analysis Method. Journal of Applied Mathematics No. 2014 (2014), pp.1-11.
https://search.emarefa.net/detail/BIM-1039657
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Ding, Chuan& Wang, Kaihong& Huang, Xiaoying. Channels Coordination Game Model Based on Result Fairness Preference and Reciprocal Fairness Preference: A Behavior Game Forecasting and Analysis Method. Journal of Applied Mathematics. 2014. Vol. 2014, no. 2014, pp.1-11.
https://search.emarefa.net/detail/BIM-1039657
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references
رقم السجل
BIM-1039657
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
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