دور السياسات الحكومية في ترسيخ سلوك مستهلك أخضر : عرض مخطط العمل الوطني للإنتاج و الاستهلاك المستدامين 2016-2030 كنموذج

الملخص EN

Green marketing is one of the modern concepts that seeks to preserve the environment by adopting policies that take into account the environmental dimension, Through this research paper, we will try to approach the concept of green marketing and its different dimensions, thus show the importance of Government policies encouraging investment and innovation in green marketing and its role in creating an Ecological consumer behaviour.

In this context, we will present the program SwitchMed in Algeria realized in the framework of a partnership between the Algerian government represented by the Ministry of the Environment and the European Union through which it has been developed a National Action Plan on sustainable consumption and production in Algeria 2016-2030, which aims to promote the creation of green projects.