التسويق الأخلاقي رهان جديد في النشاط التسويقي للمؤسسات

الملخص EN

Ethical marketing is one of the most important areas of marketing in general.

Marketing is no longer concerned with the production of goods, but rather the way to behave ethically in the economic practices of enterprises in a manner that contributes in promoting human, social and environmental values to improve the quality of life of individuals.

This trend has been inevitable due to the immoral marketing practices of some organizations that commercialize products in a misleading and fraudulent way, affecting negatively the lives of consumers.

Ethical marketing highlights several aspects of the marketing activity of organizations, including the elements of the product marketing mix from the point of view of price, promotion and distribution, and in which the institutions apply controls olutely not taking into account ethics.

Social responsibility is an integral part of ethical marketing.

It is a responsible and comprehensive moral obligation to all activities, including consumer movements and preferences.

They are among the commitments undertaken by the Organization to achieve common values for the advancement of society, thereby enhancing economic performance.