The business model canvas in the context of enterprise creation : a case study from Jumia online shopping

الملخص EN

The business model is a tool which the enterprise operates strategy to create value for customers and then distribute it to face the pressures of competition in the market, enterprise invest a lot in their business models to improve their competitiveness, a sustainable way of doing business.

The aims of this paper is to clarify the role of the business model in the process of enterprises creation and achieving the objectives set since the beginning of the activity with the adaptation of companies to technology and the continuous innovation and development in their business models.

We concluded that business model reflects the state of enterprises in this area even if the latter to build based on its strategy in its conception with relevant information; the company insured economic growth would remain viable