دور التسويق الداخلي في تعزيز الالتزام التنظيمي لمستخدمي مكاتب بريد الجزائر، بشار

الملخص EN

The aim of this study is to know the availability of the organizational commitment of the staff of the post offices of Algeria Post Office - Bechar, by adopting the philosophy of internal marketing represented in the elements chosen in this study (communication, training and dissemination of information) The analytical descriptive approach was used in both theoretical and practical aspects to address both concepts and analyze their relationship to the extent to which internal marketing element contribute to enhancing employee commitment and management's efforts to provide and maintain the organizational climate of attraction.

The statistical package program was used to process the data, extract and analyze the results obtained from the form submitted to the employees, and the SCORING method to calculate the percentages of responses.

The results concluded that after the dissemination of the information has a great role in enhancing the organizational commitment as one of the elements of internal marketing at the post offices of AlgeriaKey Words: internal marketin, Organizational commitment, communication, training, dissemination of information, post offices of Algeria.

JEL Classification: M12