تفعيل التسويق الاجتماعي في المؤسسات الصحية : أنموذج مقترح

الملخص EN

The Algerian health sector is suffering from many problems, including the low quality of its health outputs, which prompted the government, experts and academics to find ways to improve the health system in Algeria.

Accordingly, this paper is come to clarify the importance of the application of Social marketing in Algerian health companies.

Through the analytical descriptive method, the researchers reviewed the conceptual framework of social marketing in health companies and the main concepts that revolve around it.

After reviewing the literature, a practical model was developed for the application of social marketing in Algerian health companies.

The study concluded that Algerian health companies should adopt social marketing to face the challenges surrounding them.