التسويق الحسي داخل صناعة السياحة و التنمية المستدامة : دراسة فلسفية نظرية

الملخص EN

The research is interested to identify the relationship between the different dimensions of sensory marketing, "the five senses" and the tourism industry, and how to link each of them in a way that maximizes the benefits for the tourism industry in improving the quality and efficiency of products and improving its commercial reputation on the one hand, and maximize profits on the other hand in pursuit of achieving sustainable development.

The research is of great importance due to the scarcity of studies linked with the relationship between sensory marketing and the tourism industry in terms of clarifying the connection between them and revealing the different applications applied to this marketing within the tourism sector.

The research concludes that there are noticeable differences between the missions and the goals of both traditional and sensory marketing, and that stimulating the customer's different senses has positive effects in the purchase of the tourism product, but with the difficulty of identifying those most prominent sensory aspects due to the factors related to the difficulty of identifying accurately the purchase behaviors and consumer preferences.