استراتيجية تسويق السياحة الحلال في الدول الإسلامية بين الواقع و المأمول : دراسة حالة دولتي ماليزيا و تركيا

الملخص EN

The recent years of this century witnessed a remarkable development especially in the field of tourism, which necessitated speed, accuracy and perfection in performance, and simplification of procedures that would improve the relationship between tourist and the host country.

This led the Islamic countries to adopt a new concept that would develop tourism investment, Halal tourism, This paper came in which we will try to study the Halal tourism marketing strategy and its reality in both Turkey and Malaysia as two countries that are famous for Halal hotels, halal food, Halal programs, etc.

based on the analytical descriptive approach that helps us to describe this phenomenon, And their impact on the consolidation of Islamic culture also in the field of tourism.