تسويق الدوريات المطبوعة باستخدام تقنية "رمز الاستجابة السريعة QR code" : دوريات قسم المكتبات و المعلومات بكلية الآداب جامعة الفيوم نموذجا

الملخص EN

Based on Ranganathan's established principle in library and information science that the library is a sophisticated living organism, this study aims at confirming this theory.

With the technical revolution we are experiencing, technology has become a lifestyle for beneficiaries, especially young people.

The study uses QR code in the marketing of printed scientific journals of university libraries, through establishing 108 symbols of the lists of the contents of the periodicals in the library of the Faculty of Arts, Fayoum University.

Students of the four years in the Department of Libraries and Information are asked to survey and read their content.

This study is based on the survey method, as adopted in data collection, observation, interviews, and an electronic questionnaire directed to the students of the study sample.

The results of the study has shown that 51.8% of students in the study sample owned Samsung phones, 20.5% owned Huawei phones, and 76% of students had prior knowledge of the QR code.

They believe that using QR code for the marketing of printed periodicals is an innovative idea for marketing and encouraging students to use printed periodicals.

The latest trends in libraries and information proved that the most recent periodicals that were scanned by students are The Arab Libraries and Information Magazine, followed by Arab Studies in Libraries and Information, then King Fahad’s National Publications and finally The International Journal of Library and Information Sciences.

These results are logical in terms of the number of periodicals in the library.

The study also issues several recommendations, including: the need to hold workshops for students to clarify the importance of QR codes and how to create and scan and benefit from its interactive features, and directing faculty staff members in all departments to use different sources of information in the library and not just books in the preparation of their assignments and research.

Furthermore, the library administration has to allocate an independent budget for the acquisition of the periodicals and inform the departments so that they are responsible for the purchase process, in view of the shortage in the number of periodicals in the Faculty of Arts, Fayoum University.