![](/images/graphics-bg.png)
Social Media Use for Public Health Campaigning in a Low Resource Setting: The Case of Waterpipe Tobacco Smoking
المؤلفون المشاركون
Hariri, Ahmad A.
Jawad, Mohammed
Akl, Elie A.
Abass, Jooman
المصدر
العدد
المجلد 2015، العدد 2015 (31 ديسمبر/كانون الأول 2015)، ص ص. 1-4، 4ص.
الناشر
Hindawi Publishing Corporation
تاريخ النشر
2015-07-26
دولة النشر
مصر
عدد الصفحات
4
التخصصات الرئيسية
الملخص EN
Introduction.
Waterpipe tobacco smoking prevalence is increasing worldwide despite its documented health effects.
A general belief that it is less harmful than cigarettes may be fuelled by the lack of media campaigns highlighting its health effects.
We aimed to create and assess the impact of a social media campaign about dangers of waterpipe smoking.
Methods.
The “ShishAware” campaign included three social media (Facebook, Twitter, and YouTube) and a website.
Nine months after launch we collected data to assess use of, and reaction to, our media accounts.
Results.
Requiring limited maintenance resources, Facebook attracted campaign supporters but YouTube attracted opposers.
Twitter enabled the most organisation-based contact but Facebook was the most interactive medium.
Facebook users were more likely to “like” weekday than weekend statuses and more likely to comment on “shisha fact” than “current affairs” statuses.
Follower subscription increased as our posting rate increased.
Our YouTube video gained 19,428 views (from all world continents) and 218 comments (86% from pro-waterpipe smokers).
Conclusions.
Social media campaigns can be created and maintained relatively easily.
They are innovative and have the potential for wide and rapid diffusion, especially towards target audiences.
There is a need for more rigorous evaluation of their effects, particularly among the youth.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Jawad, Mohammed& Abass, Jooman& Hariri, Ahmad A.& Akl, Elie A.. 2015. Social Media Use for Public Health Campaigning in a Low Resource Setting: The Case of Waterpipe Tobacco Smoking. BioMed Research International،Vol. 2015, no. 2015, pp.1-4.
https://search.emarefa.net/detail/BIM-1055921
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Jawad, Mohammed…[et al.]. Social Media Use for Public Health Campaigning in a Low Resource Setting: The Case of Waterpipe Tobacco Smoking. BioMed Research International No. 2015 (2015), pp.1-4.
https://search.emarefa.net/detail/BIM-1055921
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Jawad, Mohammed& Abass, Jooman& Hariri, Ahmad A.& Akl, Elie A.. Social Media Use for Public Health Campaigning in a Low Resource Setting: The Case of Waterpipe Tobacco Smoking. BioMed Research International. 2015. Vol. 2015, no. 2015, pp.1-4.
https://search.emarefa.net/detail/BIM-1055921
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references
رقم السجل
BIM-1055921
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
![](/images/ebook-kashef.png)
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر
![](/images/kashef-image.png)