Joint Ordering and Pricing Decisions for New Repeat-Purchase Products
المؤلفون المشاركون
المصدر
Discrete Dynamics in Nature and Society
العدد
المجلد 2015، العدد 2015 (31 ديسمبر/كانون الأول 2015)، ص ص. 1-8، 8ص.
الناشر
Hindawi Publishing Corporation
تاريخ النشر
2015-07-09
دولة النشر
مصر
عدد الصفحات
8
التخصصات الرئيسية
الملخص EN
This paper studies ordering and pricing problems for new repeat-purchase products.
We incorporate the repeat-purchase rate and price effects into the Bass model to characterize the demand pattern.
We consider two decision models: (1) two-stage decision model, in which the sales division chooses a price to maximize the gross profit and the purchasing division determines an optimal ordering decision to minimize the total cost under a given demand subsequently, and (2) joint decision model, in which the firm makes ordering and pricing decisions simultaneously to maximize the profit.
We combine the generalized Bass model with dynamic lot sizing model to formulate the joint decision model.
We apply both models to a specific imported food provided by an online fresh produce retailer in Central China, solve them by Gaussian Random-Walk and Wagner-Whitin based algorithms, and observe three results.
First, joint pricing and ordering decisions bring more significant profits than making pricing and ordering decisions sequentially.
Second, a great initiative in adoption significantly increases price premium and profit.
Finally, the optimal price shows a U-shape (i.e., decreases first and increases later) relationship and the profit increases gradually with the repeat-purchase rate when it is still not very high.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Wu, Xiang& Zhang, Jinlong. 2015. Joint Ordering and Pricing Decisions for New Repeat-Purchase Products. Discrete Dynamics in Nature and Society،Vol. 2015, no. 2015, pp.1-8.
https://search.emarefa.net/detail/BIM-1060517
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Wu, Xiang& Zhang, Jinlong. Joint Ordering and Pricing Decisions for New Repeat-Purchase Products. Discrete Dynamics in Nature and Society No. 2015 (2015), pp.1-8.
https://search.emarefa.net/detail/BIM-1060517
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Wu, Xiang& Zhang, Jinlong. Joint Ordering and Pricing Decisions for New Repeat-Purchase Products. Discrete Dynamics in Nature and Society. 2015. Vol. 2015, no. 2015, pp.1-8.
https://search.emarefa.net/detail/BIM-1060517
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references
رقم السجل
BIM-1060517
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر