أهمية الإبداع و الابتكار التسويقي في ترقية التسويق بالعلاقات

الملخص EN

The study aimed to highlight the role that creativity and marketing innovation plays in activating marketing in relationship in an environment where obtaining a new customer has become very costly, by presenting various models of marketing innovation.

It was found that creativity in marketing research contributes to building a database of data and information unique to the customer and the environment surrounding the institution, and this distinct information supports making decisions aimed at obtaining an innovative and distinct marketing mix from the rest of the competitors.

In turn, it contributes to fulfilling the client's apparent and underlying needs and exceeds his satisfaction to earn his loyalty and keep him for as long as possible.