أثر استراتيجية الغوريلا في جذب الزبون : دراسة تطبيقية في شركة تاج العدل للتجارة العامة

الملخص EN

The study aims at introducing the gorilla strategy as a non-traditional creative approach, based on innovative, creative and innovative elements.

This strategy is one of the modern topics that has raised the interest of researchers in marketing.

Being a modern approach that enables business organizations specifically emerging, or (SMEs) with limited financial capabilities to effect positive events in the same customer and thus attract him to the products promoted by these organizations.

Based on this, the study aims to show the effect of the gorilla strategy in attracting the customer to the products that are operated by Taj Al-Adl Company on distribution and sale, specifically the products of the Turkish brand (Komili) in the markets of Kirkuk governorate.

A low cost promotional strategy known as these products has been applied, And acquired, and the study reached a set of conclusions that were founded to make proposals that we hope to be useful for the company investigated, and other companies.