التعرف على تفضيلات العملاء من أجل الخدمة الفندقية المقدمة من قبل الفنادق باستخدام تقنية Analyse Conjointe : دراسة حالة مدينة سعيدة

الملخص EN

Hotel services are among the most important branches of the services and the most dynamic across the world, Tourism currently is a commercial industry and sector economic promising and uneven importance from country to country and this was followed by Size tourism resources that are available to the financial and physical potential, human and technological farcical to qualify in the future and make it a tourist destination.

The objective of this study is to detect hotel of service attributes that wants a greater number of clients achieved in the hotel and that the hotel helps to increase the loyalty of customers and thereby achieve greater profits and which leads in the latter to continue in the market, where this study analyzed the most important elements that favored the customer at the hotel.

By using a technique conjoint analysis.