التأثير في سلوك المستهلك من خلال التسويق الأخضر : نماذج لبعض المؤسسات

الملخص EN

With the growing consumption and growing as it has become a decisive factor in the cause of environmental problems and exacerbated, and thus it is necessary to work to influence the behavior of consumers and preferences and preferences by directing to change consumer habits towards products that preserve the environment and how to get rid of them in safe ways, (Green product, green pricing, green promotion, green distribution) to attract consumer awareness, environmental awareness and protection.