Impact of Heterogeneous Consumers on Pricing Decisions under Dual-Channel Competition
المؤلفون المشاركون
المصدر
Mathematical Problems in Engineering
العدد
المجلد 2015، العدد 2015 (31 ديسمبر/كانون الأول 2015)، ص ص. 1-9، 9ص.
الناشر
Hindawi Publishing Corporation
تاريخ النشر
2015-01-26
دولة النشر
مصر
عدد الصفحات
9
التخصصات الرئيسية
الملخص EN
This paper studies impact of heterogeneous consumer behavior on optimal pricing decisions under dual channel supply chain competition, which consists of one manufacturer and one retailer.
The manufacturer is market leader with two sales channels: one is direct channel facing consumers directly and the other is indirect channel facing the retailer.
Consumers decide whether to buy and from which channel to buy products.
Purchasing decisions are based on considerations of prices posted on different channels, preference or loyalty to specific channels, and degree of rationality in decision-making process.
Due to the complexity of heterogeneous consumer decision behavior, traditional mathematical analysis to the pricing problem becomes quite challenging.
An agent-based modeling and simulation approach is then proposed and implemented.
Simulation results reveal that consumer behavior influences both prices and profits.
When consumers are increasingly loyal to the retailing channel, the retailer can make a higher selling price and more benefits.
On the other hand, when consumers are increasingly loyal to the direct channel, the number of purchases from the direct channel increases and the manufacturer is better off.
It is also interesting to note that as rationality level increases, selling prices for both channels slightly decrease.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Wei, Ying& Li, Feng. 2015. Impact of Heterogeneous Consumers on Pricing Decisions under Dual-Channel Competition. Mathematical Problems in Engineering،Vol. 2015, no. 2015, pp.1-9.
https://search.emarefa.net/detail/BIM-1074200
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Wei, Ying& Li, Feng. Impact of Heterogeneous Consumers on Pricing Decisions under Dual-Channel Competition. Mathematical Problems in Engineering No. 2015 (2015), pp.1-9.
https://search.emarefa.net/detail/BIM-1074200
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Wei, Ying& Li, Feng. Impact of Heterogeneous Consumers on Pricing Decisions under Dual-Channel Competition. Mathematical Problems in Engineering. 2015. Vol. 2015, no. 2015, pp.1-9.
https://search.emarefa.net/detail/BIM-1074200
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references
رقم السجل
BIM-1074200
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر