اتجاهات السائحين : ما تأثير الوكالات السياحية ? حالة عينة من المعرض الدولي Siaha 2020 بوهران

الملخص EN

This research aims to highlight the effective role that tourism and travel agencies can play to promote local tourism by offering various offers that attract Algerian tourists towards national tourism products and attract their behaviors and push them to order and acquire tourism products.

A study was conducted on a sample of Algerian agencies consisting of 42 employees The results and statistical analysis of the variables of the study showed that tourism agencies have a very active role in attracting domestic tourists but they face the problem of the lack of interest of the local tourist in the national tourism offers and resources and that most agencies are mediating the sale of tourist programs abroad and this is to suit them for the purchasing power of the Algerian tourist compared to the prices applied locally and the quality of the services provided.