The role of electronic advertising in influencing the behavior of the Algerian consumer

الملخص EN

This study aims to investigate the role of electronic advertising in influencing consumer attitudes toward the products offered by the economic institution from the view of consume.

In order to achieve the objectives of this study, the analytical description method was used that fits this type of studies, a questionnaire was administered as a tool for data collection in the field study, which drew on a sample of the study population of the Algerian consumer user of technology, has resulted in a combined 381 valid form for the study, After statistical processing and testing hypotheses, it was reached many results including the most important ones: there is a statistically significant effect in the electronic advertising on the Algerian consumer behavior relationship.