الممارسات التسويقية في المؤسسات الاستشفائية الخاصة بين الواقع و المأمول

الملخص EN

Health institutions play the role of the common factor in any society, and with the growth of civilized, social, industrial and economic development, leading to an increase in health problems and an increase in the demand for health services, which made these institutions take the form of medium and large-sized business enterprises through which they aim to provide treatment services Prevention to patients and then the performance level up to the maximum extent possible this is on the one hand and the achievement of the profit factor on the other.

Given the importance of the subject of marketing practices in hospital institutions and the need of these institutions for them, our goal through this research paper was to present the extent of the reality of health institutions relying on marketing practices to introduce themselves to community members, relying in this to a field study of one of the hospital institutions for Chlef Wilaya, We also reached several results, the most important of which is that health marketing has not reached its popularity in the health of Chlef wilaya