واقع ممارسات الاتصال المؤسساتي في الجامعات الجزائرية و الصورة الذهنية عنها : مقاربة وصفية تحليلية عن جامعة المسيلة

الملخص EN

Directorate of post graduate studies, scientific research and foreign affairs in Msila University is considered the university's official source of news and information.

It's the office responsible for reflecting the university's institutional identity and promoting the it's image.

Additionally it sheds light on its scientific role before society and the world.

As the main role of the administration is the effective internal and external communication.

The first is the communication with all sort of media, participating entities and different society institutions.

The external is the communication with staff, clerks, and students.

Based on that, this intervention comes in order to enhance the administration institutional communication, which provides information and news about activities, events and achievements of the university.

Additionally, it continuously works on developing the university's website, and providing all kind of logistic and media support for all events and celebrations ceremonies hosted by campus.