وسائل الاتصال والتواصل الرقمي : مقاربة في التنوع الثقافي و الهيمنة

الملخص EN

The relationship between communication and culture is a relationship of mutual dependence in terms of spread and influence, as culture is spread by means of communication, and the likelihood of its influence increases, just as communication does not expand if it does not carry in its message a certain culture and values, ensuring it is widespread among individuals and groups, and communication is To no avail if the culture does not provide him with information and knowledge.

Modern digital communication has contributed to connecting individuals and groups to each other, in various parts of the world and has managed to break the isolation of human society, and that people are adapting to environmental conditions in each age by using specific senses closely related to the type of communication method used.

The spread of digital communication means as much as it can help local cultures out of their isolation, in order to open up to the global cultural balance and contribute with the cultures of the world in forming an effective human civilization, as much as it means fusion and melting in other cultures or in one culture Dominant.

The means of digital communication insofar as it provided the opportunity for interaction between individuals around the world, exchanging opinions and spreading cultures, which indicates the possibility of cultural diversity, but the reality associated with the elements of control and control of digital communication technologies, especially the Internet, makes the dominant country able to control everything that is published in its broad lines and concepts The, and it can control the interactions of people and the evidence for this is the possibility of suspending accounts if posts are published contrary to what it considers to be contrary to the criteria adopted as general concepts of culture, and many people whose accounts on Facebook, Twitter and others have been suspended, and pursuant to the principle of the owner of the industry knowledgeable of its manufacture and is able to control it This principle is applied in modern means of communication.